L'Eco della Stampa is the leader Italian media-monitoring company, covering a major role in the media intelligence market also at European level.
PostPickr is the main Italian software firm for social media management.
With this acquisition, L'Eco della Stampa aims to diversify the core business and broaden its offer with further side services other than media monitoring and media analysis, hoping to keep developing the technological spirit of the company in order to reach new markets.
PostPickr aims to strengthen its position in the Italian market and to become the main reference for professionals, agencies, organizations and brands working with social media, along with its expansion in foreign markets. To do so, PostPickr will try to benefit from the new industrial partnership with L'Eco della Stampa which is expected to foster the widening of the services offered and the increase in the workforce.